SEO Business
Pricing Models in the SEO Industry — A Structural Map
The SEO industry runs on four distinct pricing models, each carrying different risks and incentives. Here is how they actually work at scale.
SEO Business
Adobe–Semrush: A Watershed Moment for SEO SaaS
Adobe's $1.9B acquisition of Semrush is the largest bet ever placed on SEO infrastructure. What it means for the SEO SaaS industry, brand identity, and the tools market.
SEO Business
Funding Rounds in SEO SaaS — A History of Capital Flows
From bootstrapped tools to billion-dollar acquisitions: a business analyst's account of how venture capital, growth equity, and strategic buyers shaped the SEO SaaS industry.
SEO Business
M&A in the SEO Industry — Major Deals and Patterns
From Adobe's $1.9B Semrush acquisition to Moz's quiet sale, SEO's M&A history reveals how a 25-year-old industry is consolidating—and what survives.
SEO Business
The Conference Economy in SEO — Sponsorship, Tickets, and Brand
SEO conferences generate millions in sponsorship and ticket revenue annually. Here's how the conference economy works, who benefits, and what it reveals about the industry.
SEO Business
The Business of SEO — A Complete Overview of Models and Economics
A business analyst's view of the SEO industry: agency models, SaaS economics, M&A patterns, and the structural forces shaping a 25-year-old discipline.