Onchain Domains
What Makes a Domain 'Onchain' — A Technical Definition
What separates an onchain domain from a traditional one isn't just branding — it's a fundamental shift in how ownership is recorded, verified, and held.
Onchain Domains
The Cryptographic Properties of Onchain Domains — Explained
Onchain domains carry cryptographic guarantees that traditional DNS cannot offer. Here's what those properties mean and why they matter for brand identity.
Onchain Domains
Onchain Domain Architectures Compared — ENS, Unstoppable, Handshake, Freename
Four onchain naming systems. Four distinct architectures. A clear-eyed comparison of how ENS, Unstoppable Domains, Handshake, and Freename actually work — and what the differences mean.
Onchain Domains
The History of Onchain Domains — From Namecoin to Today
From Namecoin's .bit experiment in 2011 to industry-specific TLDs today, here is a complete history of onchain domain systems and what they mean for brand identity.
Onchain Domains
Onchain Domains vs. ICANN Domains — A Structural Map
Two domain systems, two ownership philosophies, one fundamental divide. A structural breakdown of how onchain TLDs differ from ICANN domains at every layer.
Onchain Domains
Onchain Domains Explained — A Complete Guide to Blockchain-Based Naming
How onchain domains work, why permanent ownership changes the economics of digital identity, and what the shift means for industries with long memories.